Current:Home > NewsSnoop Dogg sues Walmart and Post, claiming they sabotaged cereal brands-Angel Dreamer Wealth Society D1 Reviews & Insights
Snoop Dogg sues Walmart and Post, claiming they sabotaged cereal brands
View Date:2024-12-23 20:54:42
Walmart and Post Consumer Brands undermined cereal brands created by Snoop Dogg and Master P by making them unaffordable and by keeping them hidden in stockrooms, a lawsuit filed by the rappers claims.
Post agreed to make and distribute Snoop Cereal and Momma Snoop under phony pretenses after the rappers rejected the retail giant's offer to buy their company outright, according to the suit filed Tuesday by Broadus Foods. The cereal brand was founded by Calvin Broadus, otherwise known as Snoop Dogg, and No Limit Records founder Percy Miller, known as Master P, to pass on to their children, it states.
After entering a profit-sharing agreement that had Post making and distributing the cereals, the pair found "Post was not on board with their goals and dreams and had no intention of treating Snoop Cereal equally as its own brands," the rappers stated in their complaint, filed in Minnesota's Dakota Country District Court where Post is headquartered.
"Post ensured that Snoop Cereal would not be available to consumers or that it would incur exorbitant costs that would eliminate any profit to Broadus Foods," according to the complaint.
Launched in Walmart stores in July 2023, the cereal disappeared from many stores within months, according to the duo.
"Many Walmart stores showed online and in the Walmart employee's in-store application that Snoop Cereal was sold out or out of stock," states the complaint. "However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves."
The decision to price the cereal at more than $10 a box also conflicted with the goal of Broadus Foods to offer affordable food, claimed the rappers, who are represented by Los Angeles attorney Ben Crump.
"Snoop Dog and Master P founded Broadus Foods with the vision of creating a family-owned company that promotes diversity in the food industry and provides opportunities for minority-owned products," Crump said Tuesday in a statement. "Broadus Foods aimed to inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness."
Post "allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices, Crump added.
The packaged goods conglomerate responded with a statement that said it had been "excited" about its partnership with Broadus and made "substantial investments" in the business.
"We were equally disappointed that consumer demand did not meet expectations," the packaged goods company added.
"Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint," the retailer stated.
Kate GibsonKate Gibson is a reporter for CBS MoneyWatch in New York.
veryGood! (87)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Mixed Use
- Angus Cloud, the unlikely and well-loved star of 'Euphoria,' is dead at 25
- Clippers’ Amir Coffey arrested on suspicion of carrying a concealed firearm in a vehicle, police say
- Taco Bell sued over amount of meat, beans in Mexican pizzas, crunch wraps
- Solawave Black Friday Sale: Don't Miss Buy 1, Get 1 Free on Age-Defying Red Light Devices
- Women in wheelchairs find empowerment through dance at annual 'Rollettes Experience'
- GOP presidential race for Iowa begins to take shape
- New wildfire near Spokane, Washington, prompts mandatory evacuations
- Hurricane-damaged Tropicana Field can be fixed for about $55M in time for 2026 season, per report
- Alaska police shoot and kill 'extremely agitated' black bear after it charged multiple people
Ranking
- Kim Kardashian Says She's Raising Her and Kanye West's 4 Kids By Herself
- Surf's up! Wave heights increase on California's coasts as climate warms
- Chris Pratt Shares Rare Photos of Son Jack During Home Run Dodgers Visit
- The Pentagon is pulling 1,100 troops from the US-Mexico border mission
- Padma Lakshmi, John Boyega, Hunter Schafer star in Pirelli's 2025 calendar: See the photos
- Suspect in Gilgo Beach murders due in court
- Lady Gaga shares emotional tribute to Tony Bennett: I will miss my friend forever
- The Pentagon is pulling 1,100 troops from the US-Mexico border mission
Recommendation
-
2 weeks after Peanut the Squirrel's euthanasia, owner is seeking answers, justice
-
Kylie Minogue Weighs In on Miranda Lambert's Frustration Over Fans Taking Selfies During Concerts
-
Body of hiker missing for 37 years discovered in melting glacier
-
Elon Musk, X Corp. threatens lawsuit against anti-hate speech group
-
Ready-to-eat meat, poultry recalled over listeria risk: See list of affected products
-
Memphis police shoot man who fired gun outside a Jewish school, officials say
-
Bomb at political rally in northwest Pakistan kills at least 44 people and wounds nearly 200
-
Surf's up! Wave heights increase on California's coasts as climate warms