What’s My Secret to a Juicy, Moist Pout? This $13 Lip Gloss That Has Reviewers (and Me) Obsessed

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Tired of dry, chapped lips? Join the club! After trying countless balms and serums, I finally discovered the Kiko Milano 3D Hydra Lip Gloss, and it’s a game changer for keeping my pout juicy and hydrated. With over 8,000 five-star ratings on Amazon, this Italian beauty sensation has earned its cult status.

The gloss has the perfect texture—smooth, nourishing, and delightfully wet without any stickiness. Plus, it lasts longer than many competitors that vanish in minutes. Available in 35 stunning shades, from clear sparkle to bold cherry red, there’s a hue for every occasion. Formulated with flax seed oil for hydration and bidens pilosa extract for its skin-smoothing benefits, this gloss works overtime for your lips.

One reviewer said it’s the best gloss they’ve ever used, praising its shine, color, and yummy taste. Another noted that it’s “just as high quality as glosses purchased in the department stores,” and at just $13, it’s a steal!

Stock up on this must-have lip gloss that instantly makes my lips look plump. Plus, check out more of our E! editors' favorite picks.

Shop Our Secret To Perfectly, Plump Lips

Kiko Milano’s 3D Hydra Lip Gloss delivers the perfect smooth, non-sticky shine that actually lasts—plus, it boosts hydration by 23% in just one hour (according to the brand)! With 35 stunning shades, this flax seed oil-infused gloss has everything from subtle shimmer to bold cherry red, giving your lips the ultimate glow-up.

Shop More Editor-Approved Faves

"It's honestly worth the hype," says our E! Commerce editor Camila Quimper about the viral Dior Lip Glow Oil. "I love the range of colors with slight tints, and makes my lips look so juicy and plump, just like a Bratz Doll."

E! Commerce editor Megan Gray raves over this Tower28 Lip Jelly, “It’s shiny without the stickiness. Plus, there’s a huge range of colors, and I’m obsessed with the applicator wand.”

E! Commerce editor, Marenah Dobin tells us, "I've been simultaneously obsessed and frustrated with lip gloss since middle school. I love the shiny look, but I get so annoyed by the constant need to apply it over and over again. To get around that, I've used long-lasting lip oils and some careful layering with lip gloss over lip stains. I have finally found a long-lasting lip gloss that actually does what it says. It really does last for hours on hours."

Also beloved by one of our E! editors, "This $8.98 lip gloss delivers a gorgeous glossy shine that never feels sticky. It's available in 20 shades and it has been recommended by Summer House star Paige DeSorbo and Vanessa Villela from Selling Sunset."

If you're looking for another great beauty buy, check out these e.l.f. products that work just as good as expensive alternatives.