Current:Home > BackTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell-Angel Dreamer Wealth Society D1 Reviews & Insights
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View Date:2024-12-23 18:23:13
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (653)
Related
- South Carolina does not set a date for the next execution after requests for a holiday pause
- World Cup 2026 schedule announced: Azteca hosts opener, MetLife Stadium hosts final
- Stock market today: Asian stocks mostly fall as Chinese shares skid despite moves to help markets
- Miley Cyrus wins first Grammy of her career for Flowers
- Former North Carolina labor commissioner becomes hospital group’s CEO
- Horoscopes Today, February 4, 2024
- Sylvester Stallone pays emotional tribute to Carl Weathers, Apollo Creed in 'Rocky'
- Suspect armed with a knife and hammer who wounded 3 in French train station may have mental health issues, police say
- Maine elections chief who drew Trump’s ire narrates House tabulations in livestream
- Meryl Streep presents Grammys record of the year, hilariously questions award category
Ranking
- Olivia Culpo Celebrates Christian McCaffrey's NFL Comeback Alongside Mother-in-Law
- Taylor Swift Announces New 11th Album The Tortured Poets Department at 2024 Grammys
- Rick Pitino says NCAA enforcement arm is 'a joke' and should be disbanded
- Brutally honest reviews of every 2024 Grammys performance, including Dua Lipa and Billie Eilish
- The Stanley x LoveShackFancy Collaboration That Sold Out in Minutes Is Back for Part 2—Don’t Miss Out!
- Fate of 6-year-old girl in Gaza unknown after ambulance team sent to rescue her vanishes, aid group says
- Nikki Haley makes surprise appearance at Saturday Night Live town hall
- Red carpet looks from the 2024 Grammy Awards
Recommendation
-
Todd Golden to continue as Florida basketball coach despite sexual harassment probe
-
Horoscopes Today, February 2, 2024
-
The 58 greatest Super Bowl moments in NFL history: What was all-time best play?
-
Fate of 6-year-old girl in Gaza unknown after ambulance team sent to rescue her vanishes, aid group says
-
Timothée Chalamet Details How He Transformed Into Bob Dylan for Movie
-
Former WNBA MVP Nneka Ogwumike becomes second big free agent to sign with Seattle Storm
-
Meryl Streep presents Grammys record of the year, hilariously questions award category
-
Suspect armed with a knife and hammer who wounded 3 in French train station may have mental health issues, police say
Like
- The Stanley x LoveShackFancy Collaboration That Sold Out in Minutes Is Back for Part 2—Don’t Miss Out!
- Meet 'Dr. Tatiana,' the professor getting people on TikTok excited about physics
- Suspect armed with a knife and hammer who wounded 3 in French train station may have mental health issues, police say