Current:Home > ScamsChick-fil-A to open first mobile pickup restaurant: What to know about the new concept-Angel Dreamer Wealth Society D1 Reviews & Insights
Chick-fil-A to open first mobile pickup restaurant: What to know about the new concept
View Date:2024-12-23 16:39:03
Chick-fil-A is opening its first-ever mobile pickup restaurant in New York City next week, the company announced in a news release.
The restaurant, set to open on Thursday, March 21, is one of two digital-focused test concepts the company plans to open – the second of which is the elevated drive-thru concept slated to open in Atlanta later this year.
The mobile pickup restaurant, according to the company, will "cater to busy New Yorkers by focusing solely on delivery and mobile app ordering for a quick and easy pickup experience." It will be located at 79th Street and 2nd Ave on the Upper East Side.
“At Chick-fil-A, we are always looking for ways to innovate and enhance the guest experience,” said Nathaniel Cates, Sr., principal design lead for Chick-fil-A, Inc., in the news release.
“While digital concepts are becoming more prevalent, it’s important that we evolve in a uniquely Chick-fil-A way – meeting the changing needs of our customers without compromising the signature service and care they’ve grown to know and love,” Cates added.
How does the mobile pickup restaurant work?
According to Chick-fil-A, the new restaurant concept begins when customers order ahead for delivery or carryout via the Chick-fil-A app or online. The restaurant will be alerted by geofencing when customers are on their way to expedite the process and ensure each meal is timed with the customer's arrival.
Inside the restaurant, there will be active status board screens designated for delivery or mobile pickup, so customers and delivery drivers can see when their orders are ready in real time.
Once the orders are ready, guests and delivery drivers will receive their order. While the restaurant will not offer a seating area or dine-in services, Chick-fil-A says the company's "signature hospitality" will be "prominent in every step of this digital-focused experience."
Why the new concept? Why in NYC?
According to the company, digital orders make up more than half of total sales in some markets, and this number continues to grow.
"New York City's use of mobile exceeds that number, so we know our customers in NYC have a strong appetite for convenience," Chick-fil-A said in the news release.
Chick-fil-A also said the operator of the new mobile pickup restaurant, Jared Caldwell, has been "piloting innovations in his restaurant since becoming an operator in 2019, making him the perfect fir for this new digital-focused concept."
Caldwell currently serves as the operator of a Chick-fil-A location on 2nd Ave. and 86th Street, according to the news release.
veryGood! (68677)
Related
- 13 escaped monkeys still on the loose in South Carolina after 30 were recaptured
- What to watch: Let's be bad with 'The Penguin' and 'Agatha All Along'
- Closing arguments begin in civil trial over ‘Trump Train’ encounter with Biden-Harris bus in Texas
- Many players who made their MLB debuts in 2020 felt like they were ‘missing out’
- Halle Berry surprises crowd in iconic 2002 Elie Saab gown from her historic Oscar win
- The head of Boeing’s defense and space business is out as company tries to fix troubled contracts
- Shohei Ohtani makes history with MLB's first 50-homer, 50-steal season
- A man is fatally shot by officers years after police tried to steer him away from crime
- Dramatic video shows Phoenix police rescue, pull man from car submerged in pool: Watch
- Cards Against Humanity sues Elon Musk’s SpaceX over alleged trespassing in Texas
Ranking
- Megan Fox and Machine Gun Kelly are expecting their first child together
- USC vs. Michigan highlights: Catch up on all the big moments from Big Ten thriller
- Closing arguments begin in civil trial over ‘Trump Train’ encounter with Biden-Harris bus in Texas
- The Daily Money: How the Fed cut affects consumers
- Denzel Washington Will Star in Black Panther 3 Before Retirement
- Katy Perry Reveals How She and Orlando Bloom Navigate Hot and Fast Arguments
- Secret Service report details communication failures preceding July assassination attempt on Trump
- American Airlines negotiates a contract extension with labor unions that it sued 5 years ago
Recommendation
-
Advance Auto Parts is closing hundreds of stores in an effort to turn its business around
-
Youngest NFL players: Jets RB Braelon Allen tops list for 2024
-
Extra 25% Off Everything at Kate Spade Outlet: Get a $500 Tote Set for $111, $26 Wallets, $51 Bags & More
-
Poll shows young men in the US are more at risk for gambling addiction than the general population
-
John Krasinski Revealed as People's Sexiest Man Alive 2024
-
Conor McGregor, who hasn't fought since 2021, addresses his status, UFC return
-
Shohei Ohtani makes history with MLB's first 50-homer, 50-steal season
-
Mississippi mayor says a Confederate monument is staying in storage during a lawsuit